Reasons Paul Marciano is a Big Name in Fashion Industry
You can never talk about fashion and fail to talk about Paul Marciano and his brothers. After going for a vacation in Los Angles, Paul Marciano realized that it was a great place to set up a fashion company. Paul Marciano believes that every entrepreneur must be able to see a need in the market and come up with ways of meeting this need. In 1981 Paul Marciano and his brothers relocated to LA. In 1981 they started a fashion business known as GUESS. You can get more info. about GUESS in this page.
The growth of this company was tremendous and encouraging, as it made sales worth $6 million within the first year. Paul Marciano was the force behind the companys production and advertising strategies. The strategy he put in place has sustained the company 37 years down the line. This company has brought about a major transformation in the world of fashion. You can read more about the changes below.
Jeans are one of the brand that the company has introduced in the market. It is the first company to design designer jeans. In the 80s, no one would have thought that denim would do well in the market. Surprising Paul Marciano was able to make a great sale out of denim. GUESS managed to become one of the largest jeans wear supplier. Many people loved products from GUESS since they were innovatively and professionally designed. GUESS is still number one jeans supplier to date.
GUESS choose models that were never known before to be in their ad campaigns. This helped to only create a name for the company, but also to the model. With the exposures that GUESS offered these girls, many of them are today international celebrities. Paul Marciano was committed to ensuring that he uses the platform that he had to make a difference in the lives of the people. He had the gift of locating the models with potential and worked towards helping them to realize this potential. You can learn more about Paul Marciano here.
GUESS has many clients who have a glamor, taste, and style. As a result of the high level of competition, GUESS offers varying items, which include shoes and accessories, in addition to jeans. This means that people can meet all their fashion needs under one roof.